We have a forward thinking social mission that aims to promote justice and peace in our local, national and international communities by considering people first in our day-to-day business activities.

Ethics: We are an ethical organization that believes in integrity and honesty at all levels. We believe that ethical practices are essential for the long-term sustainability of our organization. We promote open source relationships and transparency.

Excellence: We have a passion for excellence and are committed to excelling with integrity. We seek the best talent and promote its development. We aspire to create unprecedented opportunities for all our shareholders, partners and employees.

Teamwork: We believe that teamwork is the key to success. We promote a family work environment, sharing and communicating openly, and supporting rather than competing internally. We encourage creativity, initiative, and accountability.

Innovation and Play: We thrive on creativity, ingenuity and consistency. We believe in both fun and productivity (and the inherent connection between the two). And we all know that Africa needs access to places for serious play.

Inspiration: We believe technology is a great equalizer and we will build networks that open up the world and its possibilities to all Tanzanians. We strive to stimulate an environment of enthusiasm, co-operation and self-reliance in our institutions.

Socially Responsible Business: We will advance new models of economic justice that are sustainable and replicable. We will work to bridge the digital divide - "Enabling the e-needy to access knowledge on the net." We believe access to the internet is a human right.

Relationships: We respect our customers above all else and never forget that they come to us by choice. We share a personal responsibility to maintain our customers’ loyalty and trust. We listen and respond to our customers and seek to exceed their expectations.

Community: We exert to make an impact on our society and empower our customers. We are committed to serving our country through services to the community. We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live.

Quality Policy: We believe that our clients are our first priority, and our most important business partners. We are committed to deliver quality products and services at a reasonable price and continually improve our quality management system to enhance customer satisfaction. We continually enhance our corporate image to project quality and innovation. We strive to maximize efficiency in everything we do.